TECNO, an innovative technology brand with operations in over 70 markets globally, launched two new flagship products– PHANTOM X2 Series and MEGABOOK S1 that revolutionize the premium smart device experience at its Flagship Product Launch 2022 themed ‘Beyond the Extraordinary’ today in Dubai, UAE.
TECNO Flagship Product Launch 2022
General Manager of TECNO, Jack Guo, delivers an opening speech
Guests heard from the General Manager of TECNO, Jack Guo, who delivered a keynote speech on TECNO’s incredible growth journey in pushing to become a premium brand over the years and Arijeet Talapatra, Chief Innovation Officer, PHANTOM X2 and Global Chief Executive Officer, TECNO India, and Burak Kucuk, Chief Launch Officer of TECNO AIoT to reveal the exciting features of PHANTOM X2 series and MEGABOOK S1 respectively.
Guests also heard insightful keynote speeches from valued partners from Android, MediaTek, Intel and Microsoft, who shared their experiences collaborating with TECNO and their thoughts on the future direction of the technology industry.
Valued collaborative partners joined TECNO executives in celebrating the grand launch
Guests at the incredible launch event were treated to a celebration of industry-leading innovation, enjoying a series of immersive “Pioneer Lab” laboratories that revealed the technical processes involved in developing the new cutting-edge products.
Two new flagships delivers TECNO’s latest technology innovations and premium performance
The new PHANTOM X2 Series is a state-of-the-art premium smartphone series that brings TECNO’s latest technological breakthroughs to fruition. PHANTOM X2 Pro 5G is the world’s first smartphone to feature a retractable portrait lens comparable to a professional camera to create “studio-like” portrait photography. The new flagship is powered by the outstanding MediaTek Dimensity 9000 5G chip, delivering exceptional performance and advanced power efficiency. The series also features a unique unibody and double-curved design. At the same time, the PHANTOM X2 Pro 5G is also available in an Eco-Friendly Edition with a back cover made using recycled materials.
TECNO MEGABOOK S1 laptop is an ultramodern laptop that raises the bar for efficient, convenient work and entertainment. Powered by the 12th gen Intel® Core i7-1260P processor, MEGABOOK S1 delivers exceptional performance. With a thickness of just 13.5mm and weight of just 1.44kg (3.17 lbs), including its adapter, it is the perfect tool for effortless computing at home, in the office and on the go.
TECNO pushes for premium alongside global industry leaders
Since its founding, TECNO has been pushing for the perfect integration of contemporary, aesthetic design with the latest premium technologies. “As the demand for premium experiences grows, we grow too. We continue to challenge the industry’s status quo to redefine the high-end experience in an ambitious yet accessible way. One way we are achieving this goal is by developing exciting partnerships with other industry leaders, joining hands to bring premium products to our customers worldwide,” said General Manager of TECNO, Jack Guo, at the event.
TECNO has forged valuable partnerships with numerous leaders in the global smart technology industry. TECNO has just announced a strategic 3-year collaboration with Google on software that will further enhance the user experience and bring new dynamics to the smartphone market.
Noting the impressive highlights of MediaTek’s flagship chip, Rami Osman, BD Head of MEA from MediaTek, said: “The TECNO PHANTOM X2 Series, powered by MediaTek’s flagship Dimensity 9000 chipset, is another milestone for our smartphone flagship family. The Dimensity 9000, built on the 4nm process and running at 3.05GHz, set new benchmarks in terms of power, performance, and energy efficiency. The MediaTek Dimensity 9000 also has a host of innovations in camera and graphics to help make the PHANTOM X2 a superior gaming and multitasking smartphone with immersive experiences for TECNO customers.”
Meanwhile, collaboration with esteemed partners Intel and Microsoft has ensured the MEGABOOK S1 is capable of incredible performance. Ali Riza Kucuk, Regional Consumer Director from Intel SMG, Middle East, Turkey & Africa Region, and Karin Belbelian, Director of Windows Consumer Category, EMEA Emerging Markets from Microsoft Corporation, have shared with the guests about the successful collaboration with TECNO and their visions of the strategic cooperation with TECNO.
Celebrating TECNO’s innovation in an immersive “Pioneer Lab”
With the unveiling of the PHANTOM X2 Series and MEGABOOK S1, the event celebrated the very best of technological innovation with an exciting and immersive “Pioneer Lab” and proved unforgettable.
The series of laboratories demonstrated to guests the processes involved in designing and producing the new devices. From material innovation to imaging, guests learned about the work of TECNO and PHANTOM’s teams of talented designers and engineers. They discovered how features such as OneLeap multi-screen collaboration create a more premium experience with extraordinary work and entertainment synergy.
Pioneer lab showcasing TECNO’s latest innovative technologies
In addition to working with the phone’s designers on a series of “Master Filters”, renowned photographer Rankin also shot a fantastic collection of images with the innovative device, showcased for guests to enjoy at the event. The process was also captured in an inspiring “behind the scenes” video, marking another highlight of the occasion.
TECNO Flagship Launch 2022 event spectacularly celebrated the brand’s spirit of innovation. With its determination to Stop At Nothing, TECNO will continue striving to unlock the newest and best technologies to make life more fun, efficient and beyond the extraordinary.
TECNO is an innovative technology brand with operations in over 70 countries and regions across five continents. Since its launch, TECNO has been revolutionizing the digital experience in emerging global markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. Today, TECNO has developed into a recognized leader in its target markets, delivering state-of-the-art innovation through a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals. By creating stylish, intelligent products, TECNO inspires consumers worldwide to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.
PHANTOM is a premium technology sub-brand of TECNO. Born in response to the growing global demand for high-end smart products, PHANTOM creates premium, stylish, bold devices that stand at the vanguard of innovation. As a pioneering international technology brand, PHANTOM empowers consumers to become pioneers and creators, enhances business and entertainment, and encourages new ways of thinking and doing with a spirit of modern individuality. Infused with the brand’s signature flare, PHANTOM’s products are a source of inspiration for its audiences to be the leaders of change, to seek the extraordinary in their everyday lives and to elevate every experience to an unforgettable moment. To learn more about PHANTOM, please visit www.mobile-phantom.com.